Ouidad Haircare Social Media Ad Campaign
Overview:
Our project focuses on creating a captivating social media ad campaign for Ouidad, a renowned haircare brand specializing in curly hair. This mock project was undertaken to showcase our skills in strategic advertising and creative content creation for portfolio purposes.
Campaign Objectives:
1. Increase brand awareness among individuals with curly hair.
2. Drive traffic to the Ouidad website.
3. Showcase Ouidad's expertise in curly hair care.
Target Audience:
Women aged 18-45 with curly hair seeking effective haircare solutions.
Campaign Execution:
Over four weeks, we deployed four distinct creative ads sequentially on Instagram and Facebook, highlighting Ouidad's products and expertise in curly hair care.
Creative Ad Concepts:
1. Curly Confidence: Emphasized the confidence that comes with embracing natural curls.
2. Curl Definition: Showcased Ouidad's products for defining and enhancing curls.
3. Frizz-Free Freedom: Highlighted Ouidad's solutions for combating frizz.
4. Join the Curl Community: Encouraged customers to join the Ouidad curl community.
Results:
While this project is mock, it effectively demonstrates our ability to develop strategic ad campaigns and creative content for brands in the beauty industry
Conclusion
Thank you for considering our Ouidad Haircare Social Media Ad Campaign mock project. It showcases our skills in strategic advertising and creative content creation, contributing to our portfolio of work in the digital marketing space.
